SA LIVE-STREAMING PIONEER SKYROOMLIVE RECEIVES MAJOR SPONSORSHIP BOOST FROM VIRGIN MOBILE SA

<div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">One-eyed Jack, SA’s specialist entertainment sponsorship and marketing agency, has secured Virgin Mobile South Africa as the new headline sponsor for SkyRoomLive (SRL), leading the way for live streaming in South Africa.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhH08bVXVInXOdZ1aIPVP0Lm1wgnYC7r0IBGXm-0KFetTNA59wgP3l6cEGUUlhRFrAVbw3ubeF_-VPS3TtXfBEDk1nQKtMFnECkhZ-RALmJgOhmsZzx-UqTy88iS4gTxXLRyMMRJ35I4iC/s1600/skyroonlive.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhH08bVXVInXOdZ1aIPVP0Lm1wgnYC7r0IBGXm-0KFetTNA59wgP3l6cEGUUlhRFrAVbw3ubeF_-VPS3TtXfBEDk1nQKtMFnECkhZ-RALmJgOhmsZzx-UqTy88iS4gTxXLRyMMRJ35I4iC/s1600/skyroonlive.jpg" width="640" /></span></a></div> <div class="separator" style="clear: both; text-align: center;"> <span style="font-family: inherit;"><br /></span></div> <span style="font-family: inherit;"><u></u></span><br /> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">SRL showcases live music performances that are filmed in HD and 3D and then broadcast live onto social networks and via the SRL website. Spearheaded by its passionate founder, Eban Olivier, SRL has grown exponentially since its first live stream broadcast in 2012 and caters for a diverse demographic of music lovers – from urban and hip-hop to indie rock and Afrikaans.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">Virgin Mobile recognised the power and potential of the SRL platform, especially SRL’s <span class="aBn" data-term="goog_2102666133" style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dashed; border-bottom-width: 1px; position: relative; top: -2px; z-index: 0;" tabindex="0"><span class="aQJ" style="position: relative; top: 2px; z-index: -1;">Saturday</span></span> night urban shows, which are licensed to youth TV channel SABC 1. “Music is an essential part of Virgin Mobile’s DNA. Bringing the hottest urban acts and new exciting music related opportunities to eager fans is part of our heritage, which is why we are so excited to be involved in music properties like SkyRoomLive’s Urban Festivals,” says Jason Hair, Virgin Mobile Chief Operating Officer.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">SRL has already achieved over 2-million live and archived views over one year alone, with an average of 600,000 Facebook impressions per week. It is listed number 12 in the world under heavyweights like iTunes Festival, Red Bull Studios, Live at Letterman and Boiler Room, and online live views during performances can reach upwards from 6,000 to 1,000,000 views globally.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">With Virgin Mobile’s sponsorship support, SRL is already shaking things up with an incredible roster of artists on the bill for this season. Expect the likes of Mi Casa, Reason, The Soil, AKA, Kabomo, Brian Temba, Black Coffee and more.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">As the agency that closed the deal, OEJ believes in developing long-term relationships with brands and promoters. One-eyed Jack co-director and head of sponsorship, Manuela de Deus, says the SRL sponsorship comes off the back of One-eyed Jack’s solid business relationship with Virgin Mobile, which has already seen the brand sponsor the John Newman SA Tour this past April – with more sponsorship deals in the works.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">In addition to Virgin Mobile, One-eyed Jack has confirmed additional sponsorships for SRL from Bain’s Cape Mountain Whisky and Flying Fish Premium Flavoured Beer.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">This year alone One-eyed Jack has already secured large headline entertainment sponsorships such as Nokia for the Bastille SA Tour; Vodacom In The City (for the third year in a row); the Savanna Comics Choice Awards; Nando’s for the annual Mass Hysteria comedy showcase; Hunter’s eXtreme for annual action sports event Ultimate X, and an annual vehicle partnership with GWM SA.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">Experience SkyRoomLive at <a href="http://www.skyroomlive.com/" style="color: #1155cc;" target="_blank">www.SkyRoomLive.com</a> or attend a monthly live show.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">Get in touch with One-eyed Jack at <a href="mailto:sponsorship@one-eyedjack.co.za" style="color: #1155cc;" target="_blank">sponsorship@one-eyedjack.co.za</a> or visit us on Facebook (<a href="https://www.facebook.com/OneEyedJackSA" style="color: #1155cc;" target="_blank">https://www.facebook.com/<wbr></wbr>OneEyedJackSA</a>) and Twitter @OneEyedJackSA.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="color: #f1c232; font-family: inherit;">Official links and social media tags:<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="color: #f1c232; font-family: inherit;">SkyRoomLive<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="color: #f1c232; font-family: inherit;"><a href="http://www.skyroomlive.com/" target="_blank">www.SkyRoomLive.com</a><u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="color: #f1c232; font-family: inherit;"><a href="https://www.facebook.com/SkyRoomLive" target="_blank">https://www.facebook.com/<wbr></wbr>SkyRoomLive</a><u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="color: #f1c232; font-family: inherit;"><a href="https://twitter.com/skyroomlive" target="_blank">https://twitter.com/<wbr></wbr>skyroomlive</a>  #SRL<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="color: #f1c232; font-family: inherit;"><a href="http://instagram.com/skyroomlive" target="_blank">http://instagram.com/<wbr></wbr>skyroomlive</a><u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="color: #f1c232; font-family: inherit;">Virgin Mobile<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="color: #f1c232; font-family: inherit;"><a href="http://www.virginmobile.co.za/" target="_blank">http://www.virginmobile.co.za</a><u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="color: #f1c232; font-family: inherit;"><a href="https://www.facebook.com/VirginMobileSA" target="_blank">https://www.facebook.com/<wbr></wbr>VirginMobileSA</a><u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="color: #f1c232; font-family: inherit;"><a href="https://twitter.com/virginmobilesa" target="_blank">https://twitter.com/<wbr></wbr>virginmobilesa</a><u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div>

SA LIVE-STREAMING PIONEER SKYROOMLIVE RECEIVES MAJOR SPONSORSHIP BOOST FROM VIRGIN MOBILE SA

One-eyed Jack, SA’s specialist entertainment sponsorship and marketing agency, has secured Virgin Mobile South Africa as the new headline s...

SOUTH AFRICAN CONNECTION STRENGTHENED AT #SONARBARCELONA #SONAR2014

<h2 style="background-color: white; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <div style="text-align: center;"> <span style="color: #f1c232; font-family: inherit;">South Africa and its electronic music culture will be in focus at this year’s international S</span><span style="color: #f1c232; font-family: inherit;">ó</span><span style="color: #f1c232; font-family: inherit;">nar Festival in Barcelona, Spain from</span><span style="color: #f1c232; font-family: inherit;"> </span><span class="aBn" data-term="goog_290044822" style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dashed; border-bottom-width: 1px; color: #f1c232; font-family: inherit; position: relative; top: -2px; z-index: 0;" tabindex="0"><span class="aQJ" style="position: relative; top: 2px; z-index: -1;">12-14 June</span></span><span style="color: #f1c232; font-family: inherit;">.</span></div> <span style="color: #f1c232;"><div style="text-align: center;"> <span style="font-family: inherit;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWVwpv9dB7nba-_uDbJpD_GHuJxZpNWMCMi4z-05qMF3GiDzBWUsP9X8fBCSQHHnZbSPf7X0teS70fApX4O4k6WzK5idwgellG-RFI_DL6f36U7fikFZn7wRlPWRKOFHQARyd97vtNv0hA/s1600/sonar+festival.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWVwpv9dB7nba-_uDbJpD_GHuJxZpNWMCMi4z-05qMF3GiDzBWUsP9X8fBCSQHHnZbSPf7X0teS70fApX4O4k6WzK5idwgellG-RFI_DL6f36U7fikFZn7wRlPWRKOFHQARyd97vtNv0hA/s1600/sonar+festival.jpg" title="#SONARBARCELONA #SONAR2014" width="640" /></a></div> <div class="separator" style="clear: both; text-align: center;"> <br /></div> </span></div> </span></h2> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">According to a report by the International Music Summit, <b>South Africa is responsible for the largest consumption of electronic music worldwide</b>. S<span style="color: black;">ó</span>nar+D (S<span style="color: black;">ó</span>nar by Day) will host a round table discussion on “The Revolution in South African Electronic Music Consumption”. Aimed at exploring trends in electronic music, Sonar+D is also a platform for industry professionals to network and for the public to gain access to international knowledge.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">Jade Adami, Marketing and Communications Manager at Seed Experiences, has been invited to sit on the panel, along with South Africa’s top electronic producers Spoek Mathambo and Sibot. <span style="border: 1pt none windowtext; padding: 0cm;">Valentino Barrioseta</span>, co-founder and CEO of Bridges for Music, will chair the panel.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">Spoek Mathambo and Sibot, along with SA’s Transmicsoul, are also among the world’s best electronic music talent who will perform at the international festival of advanced music this year.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">In 2013, members of the Seed Experiences team travelled to Barcelona to experience S<span style="color: black;">ó</span>nar Festival first hand and consolidate a global connection between South Africa and the festival. This year several members of the team will again travel to Barcelona alongside representatives from the City of Cape Town to take learnings from the well-established cultural partnership between S<span style="color: black;">ó</span>nar Festival and the City of Barcelona.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">One-eyed Jack, the specialist SA communications agency commissioned by Seed Experiences to manage S<span style="color: black;">ó</span>nar Cape Town’s PR and marketing, will also attend S<span style="color: black;">ó</span>nar in June to gain insight into the festival rollout.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">The presence of so many South Africans at the festival from various fields associated with the electronic music culture affirms both Sonar’s and Seed Experiences’ decision to host S<span style="color: black;">ó</span>nar Cape Town on <span class="aBn" data-term="goog_290044823" style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dashed; border-bottom-width: 1px; position: relative; top: -2px; z-index: 0;" tabindex="0"><span class="aQJ" style="position: relative; top: 2px; z-index: -1;">16 December 2014</span></span>at the city’s iconic Good Hope Centre.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <b><span style="font-family: inherit;">Sonar Fan Experience competition winner announced<u></u><u></u></span></b></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">Along with the already strong SA contingent heading to Barcelona, Seed Experiences and S<span style="color: black;">ó</span>nar Cape Town are excited to announce that Nafisa Bhikhoo has won the S<span style="color: black;">ó</span>nar Fan Experience Competition. Nafisa will fly from Joburg with her sister to S<span style="color: black;">ó</span>nar Barcelona in less than three weeks’ time.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">The prize includes return flights from Joburg, four nights’ accommodation, breakfast and two full passes to S<span style="color: black;">ó</span>nar Barcelona.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">More details for S<span style="color: black;">ó</span>nar Cape Town, such as lineup and ticket sales, are to be announced soon. Stay close to S<span style="color: black;">ó</span>nar Cape Town on Facebook (<a href="http://www.facebook.com/SonarCapeTown" style="color: #1155cc;" target="_blank">www.facebook.com/<wbr></wbr>SonarCapeTown</a>) <span style="color: windowtext;">and Twitter</span> (@SonarCapeTown) for news and announcements.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">Learn about and explore S<span style="color: black;">ó</span>nar here: <a href="http://sonarcapetown.com/en/pg/what-is-sonar" style="color: #1155cc;" target="_blank">http://sonarcapetown.com/en/<wbr></wbr>pg/what-is-sonar</a><span style="background: aqua;"><u></u><u></u></span></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <b><span style="font-family: inherit;">#sonarbarcelona<u></u><u></u></span></b></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <b><span style="font-family: inherit;">#sonar2014<u></u><u></u></span></b></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <b><span style="font-family: inherit;">#sonarcapetown<u></u><u></u></span></b></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">S<span style="color: black;">ó</span>nar Cape Town:<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;"><a href="http://www.facebook.com/SonarCapeTown" style="color: #1155cc;" target="_blank">www.facebook.com/SonarCapeTown</a><u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">@SonarCapeTown<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">S<span style="color: black;">ó</span>nar Barcelona:<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;"><a href="http://www.facebook.com/SonarFestival" style="color: #1155cc;" target="_blank">www.facebook.com/SonarFestival</a><u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">@SonarFestival<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">Seed Experiences:<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;"><a href="https://www.facebook.com/SeedExperiences" style="color: #1155cc;" target="_blank"><span style="color: windowtext; text-decoration: none;">https://www.facebook.com/<wbr></wbr>SeedExperiences</span></a><u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;"><a href="https://www.youtube.com/weareseed1" style="color: #1155cc;" target="_blank">https://www.youtube.com/<wbr></wbr>weareseed1</a><u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">@SeedExperiences</span><span style="font-family: Arial, sans-serif; font-size: 11pt;"><u></u><u></u></span></div> <div align="center" class="MsoNormal" style="background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: center;"> <br /></div>

SOUTH AFRICAN CONNECTION STRENGTHENED AT #SONARBARCELONA #SONAR2014

South Africa and its electronic music culture will be in focus at this year’s international S ó nar Festival in Barcelona, Spain from   12...

One-eyed Jack builds GWM’s street-cred by securing an annual partnership with Seed Experiences

<div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 12pt;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnzPObElesr_a2e-hOrfv4bHzLNWqPyVqAs5a9lqzfvECHWUfcyrIGfbrvi2egrXys4jd9OZn1nrGLxYYznwBXE8WddKYF1VqHDtWDnCbbUwFrCJp_AjtdL8cgan7tpTWgx6Rxe_EvvEc/s1600/seed+experiences.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="seed experiences" border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnzPObElesr_a2e-hOrfv4bHzLNWqPyVqAs5a9lqzfvECHWUfcyrIGfbrvi2egrXys4jd9OZn1nrGLxYYznwBXE8WddKYF1VqHDtWDnCbbUwFrCJp_AjtdL8cgan7tpTWgx6Rxe_EvvEc/s1600/seed+experiences.jpg" title="gwm" width="274" /></a></div> <span style="font-family: inherit;"><span id="goog_827824781"></span><span id="goog_827824782"></span><br /></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 12pt;"> <span style="font-family: inherit;">One-eyed Jack, the entertainment industry’s specialist communications agency is off to a roaring start this year as their sponsorship team secures an annual vehicle partnership for Seed Experiences. <u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"> <span style="font-family: inherit;">Great Wall Motors (GWM) is one of China’s biggest success stories and has carved a name for itself in South Africa with quality, affordable vehicles.  Having partnered with Seed’s edgy, urban event Vodacom In the City last year, the brand recognized the value in building its cool-creds via music so has provided a fleet of vehicles to Seed’s directors as part of an annual sponsorship.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"> <span style="font-family: inherit;">The Seed Experiences management team selected five vehicles ranging from top-of-the-range SUV’s to sturdy pick-ups and will put them to good use at their 2014 festivals.  In return, GWM will get activation rights at WE ARE ONE Colour Festival, UB40’s SA tour, Sowing the Seeds, Rocking the Daisies, Jameson Vic Falls Carnival and two confidential international tours that the award winning agency has up its sleeve.  This means access to a live audience of 115,000 and a social media community of 150,000 – not bad for a brand wanting to reach the 18-35 audience. <u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"> <span style="font-family: inherit;">‘This is the perfect partnership for these two brands,’ comments One-eyed Jack’s sponsorship director Manuela de Deus.  ‘GWM’s relatively unknown to the youth market, so what better way to earn street cred with students and young professionals than to position themselves with music by partnering with SA’s top festival team.  Seed’s quickly becoming known as the festival brand that delivers magical partnerships, so its only fitting that their directors drive top-notch sponsored vehicles to cement this observation.’<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"> <span style="font-family: inherit;">‘GWM is very excited to team up with Seed experiences for a number of high-profile events in 2014,’ says Tony Pinfold, CEO of GWM SA. ‘The company is currently in the process of launching four new models onto the local market, most of which take the brand into market segments it has not competed in before. These new models are mostly aimed at younger, adventurous, urban consumers, which is perfectly in line with the character of, for example, the brand’s upcoming mini-crossover, the M4.’<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"> <span style="font-family: inherit;">One-eyed Jack’s previous accolades include securing Nokia and 5FM for Bastille’s sold out tour, Nokia and Bain’s Whisky for SkyRoomLive.com, Doritos for GoodSundae, Savanna and BlackBerry for The Comic’s Choice Awards, DStv for UB40, Vodacom, Miller Genuine Draft and GWM for Vodacom In the City, Hunter’s eXtreme for Ultimate X, Channel O and CastleLite for Axecess Jozi, DStv for Jameson Vic Falls Carnival and Glacéau Vitamin Water for Wavescape Surf Film Festival.  The agency also manages PR, social media and sponsorships on behalf of clients like G&G Productions, looking after the Samsung #GalaxyExperience and Heineken relationships for the world’s leading dance event, Sensation.  Comedy media partnerships include Mzansi Magic, The Times and Kaya FM.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 12pt;"> <span style="color: #262626;"><span style="font-family: inherit;">Building on its success, One-eyed Jack’s set its sights on the best year yet!<u></u><u></u></span></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"> <span style="font-family: inherit;">Keep an eye on what they’re up to here:<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"> <span style="font-family: inherit;"><a href="https://www.facebook.com/OneEyedJackSA" style="color: #1155cc;" target="_blank">https://www.facebook.com/<wbr></wbr>OneEyedJackSA</a><u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"> <span style="font-family: inherit;">@OneEyedJackSA</span></div>

One-eyed Jack builds GWM’s street-cred by securing an annual partnership with Seed Experiences

One-eyed Jack, the entertainment industry’s specialist communications agency is off to a roaring start this year as their sponsorship t...