ALESSO - “TEAR THE ROOF UP” BEHIND THE SCENES NOW LIVE!!

GO BEHIND THE SCENES WITH ALESSO FOR "TEAR THE ROOF UP"  -  NOW LIVE ON VEVO + YOUTUBE WORLDWIDE!!!

HERE ARE LINKS TO SHARE:

YOUTUBE: http://smarturl.it/ttrubts

VEVO: http://ales.so/ttrubts

THE MAIN VIDEO WILL DEBUT THIS FRIDAY IN THE WORLD’S FIRST EVER MUSIC VIDEO PREMIERE ON SNAP CHAT.

SNAPCHAT VIDEO PREMIERE – 11:30am ET/4:30pm GMT, FRIDAY SEPT 12^TH

VEVO LAUNCH – 12PM ET/5PM GMT, FRIDAY SEPT 12^TH

ALESSO MAKES HIS DEF JAM DEBUT WITH “HEROES” FEATURING TOVE LO!

With combined YouTube views officially surpassing the 100 million mark, Grammy®-nominated top-charted Swedish DJ/producer Alesso makes his long-awaited major label U.S. premiere on Def Jam Recordings with his new single “Heroes” featuring fellow Swedish sensation (and Island Records artist) Tove Lo.  Anticipation is building for Alesso’s return to Electric Zoo over the Labor Day holiday weekend, New York City’s internationally attended electronic music festival held on Randall’s Island.  Alesso will headline Electric Zoo’s Main Stage West closing night blowout on Sunday, August 31^st.  

​“Heroes” debuted Friday night on Sirius/XM’s BPM Dance Hits channel 51 in the U.S.; and premiered the same night in the UK on Pete Tong’s BBC Radio 1 program heard worldwide.  “Heroes” also premiered the same night on Alesso’s SoundCloud page, already amassing over 250,000 plays: https://soundcloud.com/alesso/heroes

The track goes to key Top and Rhythm format radio stations starting Monday, August 25^th, and will impact at Top 40 on September 9^th.  

​With over 2.5 million Facebook likes, 506,000 Instagram followers, and 958,000 Twitter followers amassed over the course of the last five years, along with those 100 million-plus combined YouTube views, 23-year old Alesso is making the transition from dance floor hero to house­hold name.  His fans and collaborators include dance/electronic music luminaries Sebastian Ingrosso and Swedish House Mafia, Avicii, Calvin Harris, One Republic, and Pete Tong.  Then there are the millions of fans who flock to Alesso’s sold-out shows around the globe, and stay up-to-date with his string of hugely popular remixes.

​Alesso was still in his teens when he was first mentored by Ingrosso, who signed him to his management company and record label.  Alesso entered the scene with the ‘Taking It Back’ remix of Avicii’s “Alcoholic,” but it was his addition of a classic house drop to Nadia Ali’s “Pressure” that turned the single into one of the most played dance tracks of 2011.  Subsequent remixes for SHM and Devolution earned Alesso the “EDM Artist To Watch” title from MTV.

​2012 was Alesso’s breakout year, as he teamed up with Ingrosso and One Republic’s Ryan Tedder for “Calling (Lose My Mind),” which went to #1 on the Billboard Dance chart and has since been streamed over 33.5 million times on Spotify. Alesso opened for Madonna on her MDMA tour, and released a volley of commercially and critically celebrated remixes including David Guetta’s “Titanium,” Keane’s “Silenced By The Night,” and One Republic’s summer anthem, “If I Lose Myself.” It hit #1 Dance in Billboard, earned a Grammy Award® nomination for Best Remixed Recording, and has over 40 million streams on Spotify to date.

​Alesso went on to play for sold-out crowds all over the world, landed a Las Vegas residency, and became a festival favorite at Coachella, Electric Daisy and Ultra. During his first headline tour in 2013, he released “Under Control” with Calvin Harris and Theo Hurts, which topped the Hypemachine charts, was named Pete Tong’s ‘Essential New Tune’ and hit 1millionYouTube views in just 24 hours. He ended the year by producing Example’s “Queen Of Your Dreams” and, alongside Swedish House Mafia, “Numb” for R&B megastar Usher.  Alesso’s Uprising tour, which began November 2013, saw him play to sold out shows across North America, Australia, Asia, and the UK.

​“Heroes” has been described by Alesso as “about believing in yourself and going for your goals. The song gives me the feeling that something might be over, but it’s ok, we’re still here together after it. This might be the last time we’ll be in that moment, but we can create new ones afterwards.” Alesso’s goal, he insists, “is to bring a message; I want to uplift people though music, I want to inject emotion into dance music. I want people to scream, jump, feel happiness. Explosive happiness. The best thing about music is it has no rules; I love the idea of breaking the rules.”