First two international acts, Rudimental and Crystal Fighters announced for this year’s Vodacom in the City

Vodacom and Seed Experiences have announced that Vodacom In The City is back to bring eager fans another incredible festival in the heart of Joburg’s city centre, Mary Fitzgerald Square, Newtown, on Friday, 3 October 2014.

Now in its third year, Vodacom In the City has become a much-anticipated music experience that brings together a dynamic mix of international acts and thousands of the city’s music lovers for an unforgettable musical experience.

To kick off this year’s lineup, Vodacom and Seed Experiences are proud to announce Rudimental and Crystal Fighters as the first two international acts on this year’s stage.

Multi-award winning act Rudimental (including a 2014 Brit Award) is a pioneering melting-pot collective who have taken the British music scene by storm with their debut album (Home) being released at number 1 on the UK charts. Championed for their uncompromising approach to music-making, their huge drum-and-bass-meets-soul anthem and No. 1 single ‘Feel The Love’ helped them achieve international recognition. Mixing live instrumentation with digital programming creates the band’s organic sound: “It’s the result of years of raving, listening to pirate radio, listening to dubs, to tapes older brothers would bring home, and being inspired by all of it,” says the band’s Piers Aggett.  Expect a uniquely awesome performance from this lot; they’re notorious for rocking the masses on the global summer festival circuit including performances at leading international festivals Glastonbury and the USA’s Coachella in 2014.

British alternative dance band, Crystal Fighters are well-known for their energetic and engaging live performances. Calling their sound a mixture of folk, electro, punk, techno, dubstep and Spanish pop, the band’s debut album, Star of Love, was released to critical acclaim in October 2010. Their second album, Cave Rave, was released in May 2013 and has a number of hits such as LA Calling and You & Iplaylisted across South Africa’s radio stations.

These are the first two of an incredible international lineup that fits Vodacom In The City’s mix of high energy, electronic, indie and rock. 

Already familiar with the UK festival and music scene, this year the Seed team travelled to the USA, including Coachella, to experience, meet and solidify some of this year’s line-up. “The acts we’ve secured are huge on the international scene right now – Crystal Fighters and Rudimental played top slots at Coachella, one of the world’s largest and high-profile music festivals, this year,” says Brian Little, Managing Director of Seed Experiences.

“We know from experience that the artists we have chosen will bring our fans an amazing experience from beginning to end – and that’s our and Vodacom’s main goal,” adds Brian. Vodacom and Seed Experiences will soon be announcing more international acts to join Rudimental and Crystal Fighters on the line up.

Vodacom has for a third year come on board as title sponsor, reaffirming the credibility and importance of Vodacom In The City on the South African music festival calendar.

Vodacom’s Executive Head of Sponsorship & Regional Marketing, Bronson Tebogo Mokabela, is delighted at the news of the confirmed artists for Vodacom In The City, and said: ““In celebration of Vodacom’s 20 years of empowering South Africans and our country’s 20 years of freedom, we are excited to be involved with this event for a third year running.  Vodacom is about connecting people – and our sponsorship of Vodacom In The City creates a festive platform to bring people together”.

“All of us at Vodacom encourage you to come along, celebrate & enjoy the best local and international entertainment. If these confirmed artists are anything to go by, the 2014 Vodacom In The City is sure to rock Joburg – only with Vodacom”.

Vodacom offers exclusive VITC Launch Ticket Discount

Vodacom is in tune with the SA music scene – and from the start will be giving the power to you: the fans. As part of the launch, Vodacom is offering a limited exclusive launch ticket discount: the first Vodacom customers to buy their tickets through Vodacom’s Voucher Cloud app will only pay R390 for general access tickets (R60 discount) and (because they’re cool like that) non-Vodacom customers will pay R420 (R30 discount).

To buy your Vodacom discounted ticket:

·         Download the Voucher Cloud app from your smartphone app store;

·         Search for “Vodacom In The City”;

·         Click “Buy Now”;

·         Complete the registration form;

·         Buy your discounted ticket!

The discounted tickets go on sale on Thursday 22 May 2014 and are limited so hurry to secure your exclusive Vodacom launch ticket discount.

The discount is only available on purchases made through Vodacom’s Voucher Cloud app, is limited to four tickets per customer, applies to general access tickets only and the discount is redeemed on purchase.

Download the Voucher Cloud app here:

iTunes: http://bit.ly/1gS3UXH

Google Play: http://bit.ly/1jX5LVg

BlackBerry: http://bit.ly/1n2rOj1

Tickets also go on sale on Thursday 22 May 2014 at 10h00 through www.vitc.co.za and the Vodacom In The City Facebook page (without the Vodacom Launch Ticket Discount).

General access: R450

VITC PLUS: R1,000

Stay close to Vodacom In The City on Facebook, Twitter and Instagram for news on the next lineup announcements.

#VITC2014

Website: www.vitc.co.za

Facebook: https://www.facebook.com/InTheCityJHB 



Twitter: @InTheCityJHB


Instagram: Vodacom In The City

Email: media@vitc.co.za

Vodacom In the City is a Seed Experiences event

Facebook: www.facebook.com/SeedExperiences
Twitter: @SeedExperiences
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Website: www.weareseed.co.za