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» Ultra South Africa Makes Festival History In Africa
By ThinkInElectronic / Friday, February 21, 2014 / No comments /
Ultra South Africa Makes Festival History In Africa
ULTRA SOUTH AFRICA BECOMES BIGGEST ELECTRONIC FESTIVAL IN AFRICA'S HISTORY
Ultra really kicks it up a notch every time they invite me to play. Honestly, I had an absolute blast playing Cape Town and Johannesburg; the crowd was amazing and really up for it, I felt a real connection and that is what I strive for. So I take my hat off to the South African crowd and Ultra for an absolutely awesome time! – Nicky Romero
It's mind-blowing to think we've played Ultra on 4 continents now. To perform in South Africa and see a sea of thousands of dance music lovers waving flags from around the world was an epic moment that reminded us that this dream we are living is truly special and rare. This is just the beginning for Ultra in South Africa and it is an honor to be a part of a family that will leave a legacy for years to come. – Krewella
The first edition of Ultra South Africa officially became the biggest electronic music festival to ever take place on the African continent this past weekend, following two unforgettable and historic sold out days in the breathtaking cities of Cape Town and Johannesburg, on the 14th and 15th of February respectively.
Welcoming over 40,000 music-hungry festivalgoers across two colossal sold out days (more than 15,000 at Ostrich Farm, Cape Town, and 25,000 at the Nasrec Showgrounds in Johannesburg), tens of thousands of dance music fans from across South Africa and beyond got their first taste of the inimitable ‘Ultra experience’, as they bore witness to some of the world’s best DJs, performing in some of the world’s most beautiful settings, powered by some of the world’s biggest and most advanced production, in what was one of the most peaceful and successful events in Ultra Worldwide’s 16-year history.
Speaking for the first time since the landmark event, Shaun Duvet, one of the five directors of local South African partner company (the others being Tony Feldman, Dave Forbes, Itsik Bouhbot and Paul Forbes) shared his thoughts on the inaugural edition:
“We are extremely proud of the first Ultra South Africa. The response from fans has been absolutely incredible, it truly has been a dream come true and we can ensure you that the future of Ultra in South Africa is going to only get bigger and better! We would also like to take this chance to thank our incredible teams, DJs, sponsors (Heineken, DSTV, Red Bull) and of course all the awesome fans out there! Get ready for 2015!”
Speaking at the official Ultra South Africa press conference just hours before the inaugural event in Cape Town, Ultra Music Festival and Ultra Worldwide’s Founder, CEO and Executive Producer Russell Faibisch announced his intentions to commit to a 5-year plan in South Africa:
“It’s taken years of research and hard work to get to where we are now in South Africa, and we have found the perfect local partner. I am absolutely thrilled that we will be here for the next five years at least, and I am so excited to see what the future holds for dance music in South Africa.”
Adam Russakoff, Executive Producer, Talent Buyer and Director of Business Affairs for Ultra Music Festival and Ultra Worldwide went on to say:
“I couldn’t be happier about our first outing in South Africa. The festival went off without a hitch and the reception from our fans in each city was truly unbelievable. South Africa is such an incredible nation and I’m positive we will be putting on groundbreaking events here for years to come. This is just the beginning.”
For the latest news on this year’s official Ultra South Africa after movie and dates for next year’s edition of Ultra South Africa stay tuned to the official website and Ultra South Africa Facebook Page.
About Ultra Worldwide™
ULTRA WORLDWIDE is the global brand of the World’s Premier Electronic Music event ULTRA MUSIC FESTIVAL. An internationally renowned event that has taken place every March since its inception in 1999, Ultra Music Festival celebrated its 15th anniversary in Miami in 2013, by becoming the first ever major electronic festival to produce an event over two consecutive weekends. Boasting the hottest names and the finest talent to be found anywhere on the planet, Ultra Worldwide is now the most international festival brand in the world by far, as it continues to transport the unrivaled experience from its Miami flagship event to an ever-growing number of destinations and fans all over the globe. Add in their pioneering live stream, ‘Ultra Live’ and Ultra Worldwide is able to bring the festival experience online to over 11 million unique viewers globally.
Over the past 15 years, literally thousands of the world's most iconic DJs, producers and live acts have mesmerized audiences with awe-inspiring sets at Ultra events in Argentina, Brazil, Chile, Croatia, Ibiza, Korea, South Africa and of course Miami. Each new global edition has been founded on the same successful formula that has been perfected over 15 years in Miami, combining the most diverse electronic talent with the most technologically advanced, large-scale festival productions in the world.
In 2014, Ultra continues to push the boundaries, bringing its unparalleled combination of cutting edge production and the world's best electronic acts back to its previous strongholds and to new frontiers across the globe. With a brand new edition already complete in South Africa, and with a first Japanese edition due later this year too, 2014 will see Ultra in NINE COUNTRIES and FIVE CONTINENTS.
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