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» The Cape Town Electronic Music Festival Launches Interactive Timeline ‘The Journey’
By ThinkInElectronic / Friday, February 28, 2014 / No comments /
The Cape Town Electronic Music Festival Launches Interactive Timeline ‘The Journey’
CAPE TOWN.
Today The Cape Town Electronic Music Festival and Red Bull Studio Cape Town
unveiled ‘The Journey’ – an interactive online timeline that aims to document
the electronic music movement in South Africa via user-generated content and
interaction.
Technology is the engine that drives electronic music and in
line with this, CTEMF has worked closely with digital agency Made to develop a
cutting-edge online app that invites users to upload and share digital content
from what they feel are pivotal moments in during the last 30 years.
“In the lead up to the
first CTEMF we had the idea of trying to document the movement of electronic
music in South Africa over the past three decades. Three years later we are
proud to launch ‘The Journey, ’” says CTEMF founder Duncan Ringrose, “‘it is an
online, publically populated timeline that allows all those involved in
electronic music - from promoter to DJ, bar staff to party-goer to upload
artwork, photographs, video and music that relate to a specific event, album
launch, venue or artist career milestone”.
While many smaller communities exist online, none
have attempted to create a unified trajectory and history for South African
electronic music. For this reason, ‘The Journey’ is breaking new ground.
“CTEMF’s goal is for ‘The Journey’ to act as a genuine portal for the history of the industry,”
says the project’s managing curator Richard
Marshall. “The hopes of all of us who have put this together is that it makes
the hard work we have all been doing for all these years more tangible, more
memorable. Participation from the public is the ultimate goal, we can't wait to
see what is unearthed.”
Today, after months of development the project now
finds life online. A key component
of the project is that it relies on content contribution from the public to
help it grow.
‘The Journey’
is designed for you to add events, and if you attended those events then add
yourself and any relevant media to share the memories and build the database
and timeline.
“Creating The Journey allowed us to push social
and crowd sourced content best practice to create a truly community driven
initiative.” says Made’s UX specialist Bo Bissict, “The biggest challenge was to integrate social
technologies into a dynamic timeline architecture. The result is an ever
changing, highly sharable digital landscape that will evolve through user
interaction.”
The Journey is now LIVE.
BE. A. PART.
View
the teaser video HERE.
Made by Makulu.
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